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Digital disruption is today's reality. To stay ahead, individuals and businesses need to future-proof themselves against these disruptions. Invest in your digital learning & accelerate your career and your business.


The Digital Marketing Fundamentals Program is a four-day course that covers the basics of digital marketing. Learn how to create an in-depth digital marketing plan with a deep understanding of consumers. Understand how to engage with them in a relevant manner across digital (website, content, social, influencers, search, media, etc) and what digital metrics to track.


By the end of the 4-day program, students should be able to create a comprehensive digital marketing strategy and plan.

Digital Marketing Fundamentals Program

NOTE: The Digital Marketing Fundamentals Program was previously known as the Digital Acceleration Program

Program Overview & Benefits

Topics Covered:

Benefits:

  • Learn how to create a digital marketing plan while ensuring the fundamentals of marketing are in place - consumer profiling, online/offline customer journey, big idea, content strategy.
  • Learn to build owned assets - website, social media pages, emails, that provide a good user experience.
  • Learn how to create relevant , platform-appropriate, mobile-first content.
  • Understand the basics of digital paid media, search, and influencer marketing.
  • Learn to define objectives and KPIs for your digital campaigns, while managing your budget.

DIGITAL MARKETING STRATEGY & OWNED MEDIA

  • Role of Digital as part of full marketing plan
  • Digital Consumer Behavior
  • Digital as an Insighting Tool
  • Digital Blueprint - Paid, Owned, Earned

STRATEGY, IMPLEMENTATION & METRICS BY CHANNEL (Part 1)

  • Social Media & Influencer Marketing
  • Video
  • Email Marketing & CRM
  • Websites

DIGITAL MEASUREMENT & ANALYTICS

  • Measurement Framework
  • Reporting - Google Analytics, Facebook Insights
  • Digital Marketing Plan Pitch

2019 Schedule:

  • Feb 2, 9, 16, 23
  • Mar 30, Apr 6, 13, 27
  • May 4, 11, 18, 25
  • June 15, 22, 29, July 6

STRATEGY, IMPLEMENTATION & METRICS BY CHANNEL (Part 2)

  • E-Commerce
  • Paid and Organic Search (SEO & SEM)
  • Digital Media - Display, Programmatic, Dynamic Ads
  • Mobile Marketing

4 CONSECUTIVE SATURDAYS:

RATES

4-DAY PROGRAM:

Php 29,900 + VAT


4-DAY PROGRAM WITH CERTIFICATION*:

Php 35,900 + VAT


*Certification is optional. Learn more about certifications here.

PROGRAM METHODOLOGY & INCLUSIONS:

  • Face to face sessions (lectures, experiential learning approach, hackathons and activities) - 4 days
  • Access to class presentations by our subject matter experts.
  • Opportunity to consult with the subject matter experts during class
  • Access to supplementary learning materials - readings/videos/case studies via our Learning Management System
  • Certificate of Participation at the end of the 4-day program.
  • Meals are provided. (Lunch, AM & PM snacks)

A Few of Our Subject Matter Experts

TARA CABULLO

Performance Marketing Manager,

Globe Telecom

LEIGH REYES

President and Chief Creative Officer, MullenLowe Philippines

MATEC VILLANUEVA

Former Publicis CEO;

Brand Consultant; Instructor,

Ateneo de Manila University

VIRGINIA BROCKA

VP Digital Marketing,

BDO Unibank

MANNY GONZALES

Strategy Consultant; Part-time Faculty Ateneo De Manila University and University of Asia and the Pacific

JULIET CABABA

Digital Director of Reprise,

IPG Mediabrands Philippines

SHAYNE GARCIA-MADAMBA

Chief Digital Officer,

Havas Media Ortega

MIKO DE VERA

Digital Campaign Manager,

Philam Life Insurance

Payment Options

BANK DEPOSIT

CREDIT CARD

BANK CHECKS

PAYPAL

Start your digital transformation journey now!

Register here and get a free consultation on the best digital solution for your career and business goals.

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