Digital disruption is today's reality. To stay ahead, individuals and businesses need to future-proof themselves against these disruptions. Invest in your digital learning & accelerate your career and your business.
The Digital Marketing Fundamentals Program is a four-day course that covers the basics of digital marketing. Learn how to create an in-depth digital marketing plan with a deep understanding of consumers. Understand how to engage with them in a relevant manner across digital (website, content, social, influencers, search, media, etc) and what digital metrics to track.
By the end of the 4-day program, students should be able to create a comprehensive digital marketing strategy and plan.
Digital Marketing Fundamentals Program
NOTE: The Digital Marketing Fundamentals Program was previously known as the Digital Acceleration Program
Program Overview & Benefits
DIGITAL MARKETING STRATEGY & OWNED MEDIA
STRATEGY, IMPLEMENTATION & METRICS BY CHANNEL (Part 1)
DIGITAL MEASUREMENT & ANALYTICS
STRATEGY, IMPLEMENTATION & METRICS BY CHANNEL (Part 2)
4 CONSECUTIVE SATURDAYS:
Php 29,900 + VAT
4-DAY PROGRAM WITH CERTIFICATION*:
Php 35,900 + VAT
*Certification is optional. Learn more about certifications here.
PROGRAM METHODOLOGY & INCLUSIONS:
A Few of Our Subject Matter Experts
Performance Marketing Manager,
President and Chief Creative Officer, MullenLowe Philippines
Former Publicis CEO;
Brand Consultant; Instructor,
Ateneo de Manila University
VP Digital Marketing,
Strategy Consultant; Part-time Faculty Ateneo De Manila University and University of Asia and the Pacific
Digital Director of Reprise,
IPG Mediabrands Philippines
Chief Digital Officer,
Havas Media Ortega
MIKO DE VERA
Digital Campaign Manager,
Philam Life Insurance
Start your digital transformation journey now!
Register here and get a free consultation on the best digital solution for your career and business goals.